Birmingham Public Relations Directory :: No. 1 for Advertising, Branding, Marketing & PR in Birmingham UK

Public Relations is...

Public relations can be defined as a collection of communication techniques intended to give an image favourable to a person or to a public or private organisation, in order to develop a relationship of confidence, appreciation and cohesion between an enterprise, a market and members of the public.

This communication is generally made more personalised and it's less directly orientated around the point of sale or political decision. Publicity, propaganda and lobbying are strategically interlaced with relay parties such as affiliate journalists.

PR can, for example, take the form of sponsorship of cultural, sporting or charitable events, or invitations to events and prestige operations; and PR can take the form of maintaining regular contact with key media bodies and sources of public information such as newspaper companies, TV and radio stations, and even online communities like social networking sites or targeted web-based discussion forums, bulletin boards and e-newsletters.

Public relations agencies can intervene in support of press relations, or conversely to generate press relations where they don't already exist.

Some internal PR, communicational and informational activities typically implemented by companies include employing and training specialist staff to found and develop an atmosphere of confidence, to reinforce cohesion between its various branches, to affirm the culture of a company and to motivate the employees. And external PR activities which are managed by public relations agencies typically include development of good relations between a company and its customers, suppliers, local community representatives and the press; thus creating significant sympathy and a reinforced reputation.

PR tools for internal targeting include company newsletters, leaflets, celebrational events at Christmas and at the end of each year, sporting tournaments...etc. And for the external targets, public relations tools include customer newsletters, company visits and open days, official press statements and conferences, company awards, the development of blogs and more formal websites, and much more besides.